My name is Flávio Galvão, I am a Brazilian copywriter based in Washington, DC. Here are some of the projects I was part of for nearly two decades. Feel free to comment on any piece, have a talk about the future or only say ‘Oi’.
WRI
The Climate Receipt
A simple installation that calculates your climate impact in under a minute — and shows who’s already paying for it.
Climate data becomes a personal receipt — exposing real impact and calling out those who pollute the most.
PROBLEM
The climate crisis is seen as distant and systemic. People know it’s serious, but don’t feel personally involved or know how to act beyond small lifestyle choices.
SOLUTION
Make responsibility visible and personal — showing that everyone plays a role, and that demanding systemic change is part of the solution.
IDEA
The global research organization WRI placed digital totems in high-traffic public spaces. In less than a minute, users answered five quick questions and received a personalized Climate Receipt, revealing their estimated environmental impact and who is already bearing the cost. A unique QR code connected them to meaningful actions — from policy pressure to large-scale solutions guided by WRI’s data and tools.
Visit Brasil
The Whole Picture
To grow Visit Brasil’s audience, local artists turned travelers’ photos into vibrant works of art.
We created a digital activation to show that Brazil's beauty goes beyond what a photo can capture.
Visit Brasil is Brazil's official Instagram account with images taken by those who love the country. To bring new followers to the handle, we created a digital activation in which local artists embellished hundreds of pictures shared on the app.
For one week, six illustrators turned tourist photos of Brazil — shared with the hashtag #visitbrasil — into live works of art. With every stroke, more followers. With every illustration, more buzz. The result: tens of thousands of new fans on Instagram and widespread attention across social media and the press.
UNICEF
Future Interrupted
UNICEF's activism to draw attention to the murder of black children and adolescents in Brazil.
Amid devastating statistics, we reveal who truly bears the weight of violence in Brazil.
PROBLEM
Every day, 28 children and adolescents are murdered in Brazil — over 10,000 lives lost each year. The country ranks second in the world for youth homicides. Even more tragic: Black teenagers are far more likely to be killed than their white peers.
SOLUTION
On Black Consciousness Day, UNICEF Brazil gave voice to those who live this tragedy in the flesh: Black mothers who lost their children to violence. Their powerful, deeply moving testimonies were shared across UNICEF’s social media channels, turning statistics into human stories and grief into a call for justice.
RESULTS
The videos quickly gained traction, with influencers, activists, and scholars amplifying the message. The campaign sparked national media coverage and ignited important conversations about structural racism and youth violence in Brazil.
Harley-Davidson
Harley, Cabelo & Bigode
An in-store experience for those that understand that Harley-Davidson is also a style.
* AMPRO Globes - Silver and Bronze
In the week leading up to Father’s Day, Brasília Harley-Davidson rolled out a series of experiences to give customers a true taste of what it means to own a legendary brand. Exclusive promotions, special services, and even an in-store barbershop dedicated to dads helped drive results: increased sales, record foot traffic, and stronger brand loyalty.
Dads, bring your mullets.
During the week of Father's Day, a barbershop for you to get that Harley-Davidson style.
From Captain Caveman to Captain America in just a few shaves.
During the week of Father's Day, a barbershop for you to get that Harley-Davidson style.
Harley-Davidson
Road Signs
Series of in-store ads inviting the public to live a real experience.
Orinter
Heads
Magazine ads for the travel agency Orinter.
* Lürzer’s Archive - 200 Best Digital Artists
AACD
Snack Bar
A fundraising ad for the Association for Assistance to Disabled Children.
Floral
Laboratory
Created for Floral, a Brazilian line of antibacterial soap.
* Profissionais do Ano (shortlist)
* The Brazilian Creative Club - Pasta
Minhoto
Neighbor
A commercial for Minhoto, a line of seasonings sold in Brazil.
